“We have to put all our efforts in, we have to raise awareness, we have to make sensible decisions, and we have to call it out when we see something that is not right.
“I do feel hopeful, I do feel positive,” she adds. I know through my own activism journey that being honest with yourself about the scariness of the future actually does not make the fear and anxiety worse, it makes you clearer and more objective about the actions you can take.” “We are in an absolute crisis – there are millions of climate migrants already, and those of us who are able to really need to do everything in our power to create a different future and change the way that we do business and the way we live.
We need to confront it head on because then we can actually be hopeful for change. While we are all facing a terrifying reality, Muse says that ignoring the “scariness” of the climate crisis is not helpful. We have those models that exist, but old-fashioned business structures are holding us back.” “We have plenty of examples on this already from beautiful, small fashion brands who have very conscious, ethical founders, and are making clothes which cause little or no harm at all to the planet and to people. Of course, a business should be making money, but it should not be at the expense of these two other things.” Ultimately, we need to rewrite these contracts – climate wellness, human wellness and profit need to be valued equally.
Everyone who works at that company has one goal – to make as much money as possible. “Right now, we have businesses which are structured in that old-fashioned pyramid. Climate wellness, human wellness and profit need to be valued equallyĪnother major rethink that has to take place is how businesses are structured, Muse argues.
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